Target Segment
° Education, Citizen Engagement, Retail, Financial Services, Travel
° Client is based out of USA & India
° Through apps end to end listen-engage-act technology, brand owners can not only be a part of client’s conversations about shared experiences but also shape public perception and truly influence behavior.
° Simple, Ease of use forms feedback mechanism along with Proximity Marketing concepts implemented
° Listen, Engage and Act with the customers
° Influence customer perceptions and make them strong advocates of your brand
° Integration with a Beacon – Estimote (BlueTooth Connectivity)
° Information collected in the app made available in a central web server for analysis
° Continuous feedback collection and data analysis helps as a input to top brass of the company and also for marketing & sales teams
° Beacons Hardware integration
° Android Apps
° Automatic survey push
° Online Integration
° Proximity Based Survey
° Survey Analytic
Layer | Technology |
Application Development | Elixir,Eclipse- Android SDK |
Server information | AWS Hosting,Phusion Passenger, Apache |
Testing Tools | Rspec, Cucumber |
Database | MySQL |
User interface | BootStrap Responsive UI |
Hardware | Beacon – Estimote |
Impact on | Client Problems | Our solutions | Value |
Costs | Client has shortage of Beacons to test and hardware related requirements are challenging. | Started communicating to the hardware team on behalf of the customers and built the prototype with just 2 beacons. | Hardware cost |
Productivity | Shorter deployment cycles in accordance with client’s client demand | DevOps resources were utilized in the project to improve the deployment life cycle. | Increased productivity, more deployments |
Security | Brands had concern about data security in the application | Multitenant concepts implemented to protect the customer data sharing by different brands on one server deployment | Data protection |
Technical Solution | Beacon protocols are not stable & limited documentation on hardware | Worked directly with hardware team and built the prototype. | Reduce time to market |
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